Campaign details
Brand: NikeBrand owner: NikeAgency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels: Gaming & in-game advertising, Mobile & apps, Point of purchase, in-store, Virtual & augmented realityBudget: 1 - 3 million
Executive summary
Not everyone is a born runner, but Nike believes that anyone can be an athlete – all that's needed is a nudge to get working on athletic goals.
This audience segment is known as the 'Reluctant Runner', and they are the target audience for Nike's latest innovation in running shoes, the Nike Joyride – a...