No More: Listening from home

No More, a domestic violence charity, supported women suffering from domestic abuse during the coronavirus pandemic by launching a social and video campaign that encouraged people working from home in the UK to also listen from home.

Campaign details

Brand: No MoreAdvertiser: No MoreAgency: MRM LondonCountry: UK

Campaign Overview

In lockdown, countless women became trapped at home with their violent abusers. Charity No More came to the rescue with urgent action.

Strategy

Data shows four in five victims don't report domestic abuse. On average, it's three years before someone gets help. Almost overnight, in the face of the coronavirus, women were in danger as never before.

But millions of people who were suddenly working from home could also be #ListeningFromHome – a nation activated.

Reflecting the COVID-19 advice "wash your...

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