Nordea Bank – Growing together with Latvian football
BRAND BACKGROUND
Nordea Bank is the largest financial institution in the Nordic area. The bank started its operations in Latvia under the Nordea brand name in 2000, when its operations in Latvia were mostly aimed at corporate clients. The bank's marketing priorities changed, however, and by 2003 Nordea set itself the prime objective of positioning the bank as accessible and open to larger masses of society. On the verge of major football popularity boom (Latvian national football team qualified for Euro 2004 in Portugal for the first time in the team's history),...