Campaign details
Advertiser: AbaimBrand: AbaimAgency: Blast Burson-MarstellerCountry: Mauritius
Foreword
The sega music, the traditional music of Mauritius, is part of the UNESCO World intangible heritage since 2014.
Zot konba - Their fight
- Since its inception in 1982, Abaim, a cultural organisation, has been fighting for the revalorization of the Ravann, a traditional percussion music instrument, and the traditional sega.
- In line with this objective, the association has carried out a number of activities, including album releases, concerts, the creation of a school to teach how to play the Ravann, as well as...