Campaign details
Brand: inwiAgency: PR Media
The challenge
inwi launches a new application named Coach'in. It allows people to create sport events and invite other users to join and practice together. The challenge was to create a hype around the application and recruit a maximum of users at the launch.
Project mission/execution
Suggest a digital activation which involves influencers who will download the app, create a sport event and invite their fans to join for practicing together activities such: football, cross-fit, yoga and dance.
Notre Value
Identify the right influencers who are able to:
- support a sport...