Saudi consumers trying TikTok, remote learning and grocery delivery during COVID-19

An overview of consumers in Saudi Arabia who are trying new digital activities during the novel coronavirus (COVID-19) outbreak.

Consumers in Saudi Arabia are turning to TikTok, remote learning, grocery delivery and online media streaming during the novel coronavirus (COVID-19) outbreak. Over one-third of respondents in a McKinsey & Company survey said they are doing these activities more or have since started for the first time.

TikTok and remote learning for children are most popular, with 27% of Saudi consumers saying they are doing these activities more. A further 14% have just started for both these activities.

In the food category, grocery delivery is the digital activity that has seen the largest increase. One-quarter (26%) are using...

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