Consumers in Saudi Arabia are turning to TikTok, remote learning, grocery delivery and online media streaming during the novel coronavirus (COVID-19) outbreak. Over one-third of respondents in a McKinsey & Company survey said they are doing these activities more or have since started for the first time.
TikTok and remote learning for children are most popular, with 27% of Saudi consumers saying they are doing these activities more. A further 14% have just started for both these activities.
In the food category, grocery delivery is the digital activity that has seen the largest increase. One-quarter (26%) are using...