Campaign details
Brand: SelectaBrand owner: RFM CorporationEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Dairy products, fats, oilsMedia channels: Online display, Online videoBudget: Up to 500k
Executive summary
For many years now, Selecta has continuously been an advocate for family bonding as the brand believes that Ice Cream plays an important role in bringing people, especially families together. As the leading ice cream brand in the Philippines, Selecta has always marketed its products and communicated its purpose to parents, as they are the main purchasers and decision makers...