Campaign details
Brand: SenseAdvertiser: SenseAgency: GOOD AgencyCountry: UK
Campaign Overview
A new mission for lockdown learning
Sense wanted to test a new engagement strategy, driving audience growth in a way that aligned with the charity's mission to help people better understand disability.
Strategy
Sense had a traditional 'acquire and retain' approach to fundraising. But with costs of acquisition rising and results static, it wanted a new strategy; an approach that could authentically engage a much more aligned audience, converting them to multiple forms of long-term support including donations, campaigning, volunteering and fundraising event...