Patient centricity has become a hygiene factor in pharmaceutical marketing: most companies claim to put the patient at the heart of what they do. But does this effort really result in better patient outcomes, or is it effectively just a marketing initiative which helps drive positive perceptions?
Our client, Shire, had an ambition not just to be 'seen' as being patient-centric but to truly change patient experiences for the better.
This project's success was driven by:
- An outcome-focused approach: Tailored to Shire's needs to enable internal stakeholders to have patient-led conversations
- Unique, bespoke outputs: These differentiated and pushed...