Campaign details
Brand: Singapore University of Technology and DesignBrand owner: Singapore University of Technology and DesignAgency: MullenLowe Group SingaporeMarket: SingaporeIndustries: Educational, universitiesMedia channels: Gaming & in-game advertising, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
Engineering used to be valued as a crucial part of Singapore’s growth story, but as the first story faded out and moved into its next phase – a financial hub – it sparked a boom in business, banking and finance students. The perceptions of...