Campaign details
Brand: Ski-DooBrand owner: BRPAgencies: Touch�!, AnomalyMarket: North AmericaIndustries: Content marketing, Online display, Online video, Social media, Television, Websites & micrositesMedia channels: BanksBudget: 500k - 1 million
Executive summary
With winter coming later and later in the year, it is harder than ever to drive incremental sales in the saturated snowmobile industry. Therefore, we needed to bring new entrants to the category and turn a younger, cooler generation of deep snow riders (and their skiing and snowboarding friends) on to the Ski-Doo brand.
We decided to...