Campaign details
Brand: Star PravahBrand owner: The Walt Disney CompanyEntrant company: Star India, MumbaiMarket: AsiaSector: TV channels, services, programmesMedia channels: Merchandise & free gifts, Online video, Public relations, Social media, TelevisionBudget: No budget
Executive summary
Mothers are rarely recognized for what they do. A unique show that showcases the hardships that a mother faces was marketed in a innovative manner by:
- Using our protagonist to talk to the housewives at home through on air promotions
- A press conference where journalists were invited along with their mother where...