Campaign details
Brand: UdaanBrand owner: UdaanEntrant company: McCann BangaloreIdea creation: McCann, BangaloreMarket: IndiaSector: Online retailMedia channels: Events & experiential, Online video, Social media, TelevisionBudget: 500k - 1 million
Executive summary
This case study shows how Udaan, a B2B online marketplace overcame the somewhat extraordinary challenge of trying to convince the small retailers dotting the streets of India to embrace something they hated and feared (online).
We realized that education was the key to unlocking our business growth as we set out to convince retailers that...