Campaign details
Brand: Via RailBrand owner: Government of CanadaEntrant company: Touché!, MontréalMarket: CanadaSector: Rail, coach, boat and car rentalMedia channels: Online display, Online video, Programmatic display, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Stimulating the Canadian economy is an integral part of our function in Canada and over the last 18 months we've been on a journey to demonstrate how we are creating innovative strategies for Canadians. We decided to support the publishers in this country who are developing rich and relevant content for...