Campaign details
Brand: MaybellineBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
Like many other categories, the ensuing restricted mobility caused by the pandemic created a huge dent for the make-up category. In a category where the actual application of the product is essential for purchase, Maybelline had to overcome the challenges posed by the inability to test make-up on oneself. To circumvent this challenge, Maybelline New York (MNY) came...