Campaign details
Brand: OMOBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Biz Eyes, Creative HuntsMarket: VietnamIndustries: Laundry productsMedia channels: Merchandise & free gifts, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Laundry detergent brand OMO Gentle on Skin has been facing challenges in gaining penetration among mums with small kids in Vietnam. It wanted to strengthen its brand proposition of providing gentle care to babies by tapping in to Christmas, the gentlest occasion of the year.
It's a well-known fact that babies cannot show their...