Campaign details
Brand: Peek Freans RIOBrand owner: English Biscuit ManufacturersAgency: m/SIXMarket: PakistanIndustries: Bread, cake, biscuitsMedia channels: Mobile & apps, Online video, Programmatic display, Social media, TelevisionBudget: 500k - 1 million
Executive summary
With the passing of time, consumers have been more exposed to advanced technologies and expect the brands to meet their ever-changing demands. Now, with the advent of technology, brands have the opportunity to address the needs of their consumers in real time, to build strong associations with them and establish top-of-mind recall. Biscuit brand Peak...