Campaign details
Brand: PHINMA EducationBrand owner: PHINMA Education Holdings Inc. (PEHI)Agency: Ogilvy PhilippinesMarket: PhilippinesIndustries: Education, universitiesMedia channels: Online video, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
This is the story of how a small player in the college education category created an anthem that changed the lives of thousands of students.
Weighed down by life’s adversities, impoverished Filipino students have lost their ability to dream. They put their dreams of pursuing a college degree on hold to provide for their families....