Campaign details
Brand: Pond'sBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels: Content marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
As social media continued to expand, the rise of the influencer continued – people who managed to connect brand to consumers in a way that was more authentic and believable than normal advertising efforts.
The beauty and skin care category, meanwhile, slowed down due to the COVID-19 pandemic versus previous years. However,...