Campaign details
Brand: Toppen Shopping CentreBrand owner: IKEA Southeast AsiaAgencies: ensemble worldwide, a division of IPG Mediabrands, UM MalaysiaMarket: Malaysia,SingaporeIndustries: Shopping centres, mallsMedia channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Radio & audio, Social media, Television, Virtual & augmented reality, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
IKEA Southeast Asia was about to launch Toppen Shopping Centre in Johor Bahru, Johor, the southern region of the country – its first Malaysian shopping centre...