Campaign details
Brand: UNICEFBrand owner: UNICEFAgency: Cheil IndiaMarket: PhilippinesSector: Charities & voluntary organisationsMedia channels: Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Because of COVID-19, 2020 posed a unique challenge on a global scale, unlike any other seen before. With food systems and nutrition programmes being disrupted and the immunisation services interrupted, this pandemic was turning into a child survival crisis. The fear of it having devastating consequences for the safety, health, education and...