Campaign details
Brand: MaggiBrand owner: NestléEntrant company: Inca Asia Pacific, SingaporeIdea creation: Inca Asia Pacific, Singapore / Mindshare Phillipines, TaguigMarket: The PhilippinesSector: Sauces, seasonings, condimentsMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
Maggi Magic Sarap is a line of all-in-one seasoning granules made from fresh onion and garlic that helps elevate everyday dishes. It is targeted towards young moms and homemakers aged between 25 and 35 years old in the Philippines, with Greater Manila and South...