Campaign details
Brand: Mike's Hard LemonadeBrand owner: Mike's Hard LemonadeEntrant company: FCB Canada, TorontoMedia: Vizeum Canada, TorontoPR: Veritas Communications, TorontoMarket: CanadaSector: Pre-mixed drinksMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Mike's Hard had been sitting pretty for the better part of a decade – the last time it advertised in Canada, there really was no social media. Now, the category was suddenly exploding, and Mike's had to quickly get 20-something Canadians to engage with and care about the brand. We...