Campaign details
Brand: PuckBrand owner: Arla FoodsEntrant company: FP7 McCann, DubaiMedia: PHD, DubaiMarket: Middle East & AfricaSector: Dairy products, fats, oilsMedia channels: Content marketing, Gaming, in-game advertising, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Puck, an ignored and untrusted foreign cheese brand, needed to become meaningful, relevant and appeal to the new age progressive moms in the GCC, winning 'share-of-carts' and 'share-of-fridges'.
Uncovering the...