Campaign details
Brand: AquafinaBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agency: JWTCountry: VietnamIndustries: Bottled watersMedia channels: Packaging & design, Product placement, Public relations, Sponsorship - event, property, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and keep pace with the changes in society.
Aquafina believes that what’s on the outside...