Campaign details
Brand: Hydro-QuébecBrand owner: Hydro-QuébecLead agency: Touché!Contributing agencies: Lg2, CossetteCountry: CanadaIndustries: Energy & water suppliersMedia channels: Competitions & contents, Content marketing, Email marketing, Online display, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
Québecers who witnessed utility company Hydro-Québec's birth in the 1960s take great pride in this collective undertaking. However, this feeling has eroded over the decades. For younger generations, Hydro-Québec is simply 'another bill to pay'.
This campaign aimed to increase understanding among youths aged 18-34 of Hydro-Québec's extraordinary...