Campaign details
Brand: KFCBrand owner: Yum! BrandsAgencies: MediaCom, Ogilvy AustraliaCountry: AustraliaIndustries: Restaurants & takeawaysMedia channels: Competitions & contests, Integrated, Mobile & apps, Outdoor, out-of-home, Packaging & design, Social media, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Fast-food brand KFC had found growth for the past seven summers in Australia, but only via sales promotions and new launches. In 2018/19, we managed to continue that growth story by finding a new reason for Australians to visit our stores.
We leveraged...