Campaign details
Brand: RedoxonBrand owner: Bayer PharmaceuticalsLead agency: MediaComContributing agency: CarnivalMarket: VietnamSector: Non-prescription, OTC productsMedia channels: Competitions & contests, Mobile & apps, Online display, Online video, Product sampling, Programmatic display, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Redoxon, a new launch
Redoxon was a new entrant in the vitamin health supplement category in Vietnam where all brands were vying to occupy the mindspace of immunity enhancer. Redoxon's aim was to establish itself as the leading immunity booster.