Campaign details
Award show: ROI FestivalAward category: Social MarketingAward level: Grand PrixBrand: MACBrand owner: Estée LauderCampaign name: MAC x Honor of Kings x Rocket Girls 101 ColabAgency: Hylink ShanghaiIndustry category: Cosmetics and Personal ProductsRelease date: January 2019Budget: RMB 10-20 millionCountry: China
Background
MAC, one of the most popular cosmetics brands in the world, is renowned for its array of brightly coloured lipsticks, and is the go-to brand for a wide range of styles from eccentric shades to more muted tones....