ByteDance accounts for 23% of Chinese digital advertising

Rob Clapp

An overview of digital advertising revenue by company in China between H1 2018 and H1 2019.

ByteDance accounts for nearly one-quarter (23%) of Chinese digital advertising, according to the latest data from R3. This is the biggest increase in share across the largest digital leaders, up from 15% in H1 2018.

Alibaba Group was the only other company to increase its share of digital advertising revenue, rising from 31% in H1 2018 to one-third (33%) in H1 2019. As a result, the e-commerce giant is the largest digital platform by advertising revenue.

Baidu was the only company to decrease its share between the first half of 2018 and 2019, falling from 21% to 17%. Overall, its...

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