Amazon Prime Day gave a boost to other online retailers, according to the latest data from Hitwise. In the week covering Amazon Prime Day, over one-half of a million of Americans visited amazon.com, did not buy anything and then went onto Walmart to make a purchase.
Walmart was particularly attractive to consumers, offering comparable promotions for an additional day either side of Amazon Prime Day.
A number of other online retailers benefitted from the increased e-commerce engagement that Prime Day brings – Target snapped up 223.5 thousand Amazon browsers that week while Old Navy offered 50% off everything...