CMOs are lacking leadership on customer experience and digital transformation, according to the latest research from Deloitte. In a survey of 575 Fortune 500 executives across the C-suite, just 11% said that their CMO leads the typical C-suite discussion on customer experience. Instead, one-half (48%) said the Chief Sales Officer takes charge. Although Fortune 500 businesses are US-based, the group works globally – the list includes Amazon, Nike and PepsiCo.
In addition, just 1% of C-suite executives said their CMO leads on digital transformation discussions – the lowest percentage across all major roles.
Instead, CMOs are leaders on marketing strategy...