Sports fans say that shirt sponsorship is the most noticeable, according to a new dataset of sports fans across 15 markets from target audience company GWI.
Football/soccer and tennis are the first and fifth most popular sports and two in three (65%) fans say that they notice shirt sponsorships, the highest rate across the types surveyed. Shirt sponsorships are also the most recognised format for fans of motor sports (66%) and American football (63%).
LED boards around the pitch/stadium also prove influential, with around one in two fans noticing. These prove more engaging than static boards,...