The number of staff taken on has shown an increase globally for the first time since the coronavirus outbreak began, according to the latest findings from WARC's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
The global index value for staffing levels reached 53.1 in February 2021, an increase from 49.0 in January and the...