WARC has harmonised Nielsen's gross adex data with the revenue figures we receive directly from media owners and industry bodies in order to produce a new measure of advertising investment by product category. This series is net of discounts, includes agency commission and excludes production costs. Local market data are display only, but global totals have been upweighted to account for all advertising formats.
Sector totals have been compiled from the macro level – a full list of the products included in each sector can be found here. Forecast years are projected using historic trends within the sector,...