Mark Clouse, president/CEO of the Campbell Soup Co., remembers a time – not long ago – when corporate mandates largely insisted on “avoiding controversial or complicated social conversations or statements.”
Such reticence existed on the part of an enterprise, fed down to its employees, and included “wading into an area that may be polarizing in nature,” he continued.
The rule was enforced because “a company had a lot of different constituents,” none of whom could be offended.
In light of the social and economic forces that are reshaping today’s political and commercial environments, “from the external consumer world as well...