Why it matters
Australian consumers trying to navigate the on-going pandemic are looking to brand communications for a sense of normality. But that doesn’t mean the same marketing playbook can be applied as not all advertising is deemed appropriate – The task for brands is to determine how they can become good ‘lockdown partners’.
Takeaways
- This upheaval to normal life presents new ways that brands might be genuinely relevant to what people are experiencing.
- For young Australians, property has become something they’re considering more, likely due to the lower cost of entry.
- Light-hearted, fun humour resonates in a very clear...