Introduction
The world is a different and much more uncertain place than the one we knew before the pandemic. Many have argued that such a radical pace of change calls for radical brand innovation and completely new marketing solutions. While this may turn out to be true, we cannot say for sure. But what we can say is that the rules for managing teams, including those in the creative industries, designing new solutions and for navigating this uncertainty can be described as radically basic.
Radical because we need to question the foundations of what we are doing and consider new...