This article is part of a Spotlight series on social commerce in APAC. Read more
Indonesia is the darling of Southeast Asia as it is the region’s most populous country that thrives on the significant contribution of its consumer power. Consumers' adoption of a trend in this region potentially impacts the result of brand owners’ marketing efforts. TikTok's advancement is one example of this, with TikTok users in Indonesia – numbering 109 million – now the second largest globally.
But will marketers also be able to utilise livestream shopping to drive brand value and increase revenue?...