Details are beginning to emerge on how Quibi, a premium short-form mobile video subscription service, and one of the most eagerly anticipated media launches of the coming 12 months, plans to upend the global mobile video market.
Fronted by a star team comprising chairman Jeffrey Katzenberg, the one-time DreamWorks and Disney leader, and CEO Meg Whitman, HP’s former Global President, Quibi is taking a Hollywood-sized bet on the willingness of consumers to pay for high-quality content to watch on their smartphones in short bursts during peak daytime hours.
A-list names including Steven Spielberg have been brought on board to...