Why it matters
We are experiencing a collective introspective moment where consumers are pinching pennies and electively evaluating what contributes to their wellbeing. Brands are also facing an existential crisis – some will be decimated while those who enable consumers to rethink and adapt to new ways of living will survive and thrive beyond the pandemic.
Takeaways
- Consumers will continue to put their money to those who are serving wellbeing needs rather than products and services that fuel superficial wants.
- Brand that are committed to consumers with concrete, functional actions even when their chips are down, will have a customer...