The changing face of sustainability and what it means for brands part 1: Understanding consumer attitudes

Research by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability.

Click here to read The changing face of sustainability and what it means for brands part 2: Decision frames, tackling barriers and branding.

If 2019 was all about climate change, 2020 was of course all about COVID-19. For those accepting the reality of both of these, there have been plenty of reasons to worry about the potential outcomes. The coronavirus presents an immediate threat, however global warming is longer-term (even if the time frame appears to be shortening). But the global pandemic hasn’t supplanted the eco-anxiety felt by many.

Research by InSites Consulting shows that, in Europe at least,...

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