Why it matters
Unless India lays the foundation for rural economies that work for all stakeholders, the overall national economy will be susceptible to shocks like the COVID-19 pandemic. But there is opportunity in the wake of the reverse migration that’s since taken place for brands and marketers to tap into.
Takeaways
- Government schemes and the application of learned skills will boost rural economies, bringing mechanisation to farms and boosting demand for two-wheelers, FMCG products and other categories.
- Postponement of purchases of semi-automatic washing machines or single-door fridges common in rural areas as farmers are unlikely to purchase durables for...