The one thing we know is that we know nothing
The fourth quarter (Q4) is always a frenzied rush to the end of the year. It is a huge moment for many industries, with significantly more marketing money invested in Q4 than any other quarter. It is also a highly programmed and predictable quarter – with so much going on, it has to be. However, with a pandemic in our midst and a controversial national election constantly on our minds, 2020 has proven to be exceptional in every way.
Morebusinesses are looking at Q4 as a make-or-break moment....