Why marketers need to rethink their 'customer experience' for an aging world
Kim WalkerSilver Group
Aging Asia
This article is part a series on how brands are tackling Asia's aging population. Read more.
Most marketers are ageist - and it's going to cost them.
The world is experiencing a historically unprecedented explosion of people aged over 50. These older people have more money than Gen X, Gen Y (Millennials) and Gen Z, but it's these younger cohorts that are relentlessly pursued by the marketing world.
To put this into a clear business perspective, Boston Consulting...