Campaign details
Brand: BoostBrand owner: Axiata Digital Services Sdn BhdLead agency: adaAsiaCountry: MalaysiaIndustries: Digital paymentsMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
Malaysia is predominantly a cash society. So when Boost, the e-wallet app, launched in January 2017 it faced the mammoth task of encouraging Malaysians to go cashless.
After working with multiple agencies, Boost had amassed a substantial user base. However, this did not mean the users were long-term and would grow with the brand. This sparked the search for a partner with the same...