Campaign details
Brand: DiariBrand owner: DiariLead agencies: FP7 McCann Tunis, FP7 McCann DubaiContributing agencies: UM Tunis, Propaganda ProductionMarket: TunisiaSector: Convenience, readymadeMedia channels: Content marketing, Merchandise & free gifts, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
While you might've heard of couscous and might even enjoy it, we bet you've never heard of a couscous brand creating a branded-content documentary series loved by a country. Diari is the famous homegrown couscous brand in Tunisia where couscous...