Campaign details
Brand: Moringa EMOBrand owner: Pergas TebLead agency: Zigma8Contributing agencies: Aftab Network, Sima Ara, Tehran Vision, RaseshMarket: IranIndustries: Toiletries & cosmetics (general)Media channels: Outdoor, out-of-home, Point-of-purchase, in-store, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In Iran's emerging market, the cosmetics industry had been enjoying 6% year-on-year growth1– second to Saudi in the MENA region. In this volatile market, keeping up with trends played second fiddle to keeping up with changes in local restrictions due to sanctions....