Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: Wunderman Thompson RiyadhContributing agency: GoogleMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
5G is the latest technology changing our lives, and as Saudi Arabia was aiming to achieve digital transformation, its rollout in 2020 was accelerated, but so were the communications. Overnight, consumers were being bombarded with ads from every competitor, showcasing 5G as the network of the future. With every new sci-fi-type...