How online retailers can maximize the impact of behavioral “nudges”

Stephen Whiteside

Online retailers can leverage the power of behavioral “nudges” to influence purchase decisions made by digital shoppers, according to a study published in the Journal of Consumer Behavior.

Combining different types of behavioral “nudges” can help online retailers influence the purchase decisions made by digital shoppers, according to a study that featured over 1,500 consumers.

The research, entitled “Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness”, was recently published in the Journal of Consumer Behavior.

And, in line with a theory rooted in the field of behavioral economics, it focused on the subtle tactics and cues which have the potential to structure consumer decisionsas they consider...

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